Strategic Visualization

Not substantially more. Only more of the substantial.

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Strategic measures are often like icebergs: We see their peaks. But under the surface there is unseen ground. Something essential and unfamiliar of the respective measures. We assume that what is under the surface is often more important than what is visible. And we know that the right questions want to be asked. What really matters? How do you let relevant people see and experience what it’s really about? So that the answers serve the successful implementation of a strategy measure.

If we dive down and take a look at what could be under the surface: relationship dynamics, systemic structures, mental constructs, dogmas, metaphors, and shadows. Raw material for vision and desired future.

Depending on your strategic orientation you wish to make the essence of your goals visible. Complex change, roadmaps, positioning or vision maps should be implemented. That’s what strategy visuals do. They can encourage insight, overview and manifestation power. Be it on a leadership level or within an intervention that should reach every staff member.

We collaborate closely with you in order to put this into strategic visualizations which will help you to develop the respectively desired efficacy and potential for manifestation within your organization. The creation of your strategy visual begins after a kick-off with a concept phase. Doing this, version after version of the visual emerges, always in dialogue. In this way we are able to co-creatively come closer, with each step, to the final version.

Visualisierung Werte Vision Strategiebild

Facilitating change – With our visualization experience

Sucessfully implemented again and again: Over the course of the years, we have completed many hundreds of strategy visuals for strategic work in organizations: both single visuals, as well as complete series of visuals in more long-term strategic measures that we have facilitated. Such as change processes, strategic maps, Target Visual or new strategic concepts for a better communication, as well as visuals of corporate visions.

A perfect fit: We select the just perfect matching types of implementation and processes, which will most seamlessly connect to your already existing media and modes of internal communication of your organization (Powerpoint, PDF, intranet, etc). In this way, all pieces of information, content and contexts are optimally prepared according to your goals and visualized for use in all your outreach channels.

Srategische Visualisierung

Individual and always fresh

Strategic visualization means: You will get simple or complex visuals, which are able to accurately portray your situation or parts of it. These visuals can be used, without any bump and too much unfamiliarity, in your existing workflows and corporate structures. What is complex will be shown in clarity, in contrast to the typical Powerpoint style of  presenting something in a linear “slide 1 – slide 2 -…” fashion.

Versatile and easy: Usually such strategy visualization work is created digitally on graphics tablets attached to a computer. Which makes change requests and versions easy and manageable. The images created are high resolution, printable files with the ability to be used for various purposes. Examples of some of our most demanded solutions are: Strategic maps, metaphors of project steps interdependency and interconnectedness charts, visual project plans, infographics, as well as various business illustration, of course.

Strategic Visualization - arbeitsbeispiel johanna baumann team visual facilitators strategische visualisierung vision values

Visuals = Added value

An excellent combination: Strategic visualization goes hand in hand with process facilitation and project management. We work closely with your staff or put together teams of facilitators and visual practitioners in order to best support your processes. Strategic visuals can work individually or (in longer projects) be combined with other services: from Graphic RecordingVisual Facilitation or large group work, even to Explainer Videos for the conclusion phase of a change project, for example.

More about visualized goals and target images:

Find out more about learning maps – dialogue visuals:

More information about process visualization:

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