The more upheaval and change there is in the world, the more important clear corporate values become. They are the cornerstone of a strong corporate culture. Now especially around AI: How will you know that a line has been crossed without crystal clear values?
But how do you effectively communicate these values and ensure that they are anchored in the minds of your employees? VISUAL FACILITATORS is being contacted by many companies or executives because they have developed values, mission statements, or other cultural elements, but are struggling with how to implement them.
The visualization of corporate values offers a solution that is both tangible and memorable.
The Fundamental Role of Corporate Values
Corporate values define what a company is guided by and what principles it is based on. These values are more than just words on paper; they shape the corporate culture and influence the behavior of employees. Consistent values provide orientation, create trust and strengthen cohesion within the team, especially when politics, the economy and logistics are becoming increasingly volatile.
The Art of Clear Wording of your Values
When formulating corporate values, conciseness is crucial. Start with a meaningful noun and add one to three sentences that substantiate the value
For example, integrity could be formulated as follows: “Integrity – We always act honestly and transparently, both internally and externally.” Such clear phrasing promotes understanding and acceptance among employees.
Why visualization is crucial
Visualization makes initiatives that are extremely challenging to implement – such as corporate values – highly effective. They become emotionally appealing and therefore more memorable. Visual representations can be used to convey complex information in a simple and brain-friendly way, which increases understanding and acceptance among employees.
- Emotional appeal increases memorability
- Visual content is easier to understand
- Acceptance comes from good communication
Visualization is crucial because it directly promotes the important factor of implementation. So that the values are lived! We call this “activation” – because the launch of the visualization activates a spark within the organization and begins to take effect. The embodiment of values into real liveliness begins…
Methods for visualizing corporate values
In the development phase of the values, visualization can be done in real time during meetings or workshops using graphic recording. Once the values have been finalized, another method is used: strategy visualization, which presents long-term goals and values. Company-specific pictorial elements that integrate precise scenes from everyday work increase employees’ identification with the values.
Visualization by experts: bringing values to life
Why should you have us visualize your company values? At VISUAL FACILITATORS, we specialize in designing company-specific business visuals that are precisely tailored to your work environment. We have visualized values for important customers not just a few times. We have done this several hundreds of times since 2005.
And in doing so, we have promoted their implementation. Whether it is a scene from everyday life in a factory or a typical conversation with a customer – our visualizations enable employees to see themselves in the images. This promotes identification with the corporate values and supports their implementation in everyday life. The most important thing about our work is the transformative effect. We ensure this by providing accompanying advice for a successful implementation of the value visualization.
Our experienced visualizers think in structures and metaphors and develop image structures that are easy to remember. By using image metaphors and brain-friendly visual representations, we achieve a lasting effect that goes beyond what written representations or simple text next to icons alone can achieve.
If you have not yet defined clear corporate values or are unsure whether the existing ones are still up to date, we offer comprehensive support. Our team works closely with entrepreneurs, executives and project managers to develop suitable corporate values or revise existing ones.
- Company-specific and easily memorable visualizations
- Co-creative support in developing or optimizing values
- Focus on the transformative effect in the corporate culture.
Conclusion
The visualization of corporate values is much more than an aesthetic addition – it is a strategic tool for strengthening corporate culture. By making values visually tangible, they can be sustainably anchored in the company and have a transformative effect.
VISUAL FACILITATORS offers the know-how and experience to support this process and ensure that your company’s values are not only seen but also embodied.
Act now and visualize your company values – especially when you use AI in your organization.
Schedule a call for a some first advice now. Let’s visualize your company values together and create a strong foundation for your impactful corporate culture.
Arrange your non-binding consultation call with one of our experts today and find out how our visualization techniques can provide lasting support for your company or team.
